On November 11 and 12, our team had the pleasure of attending the Stratégies PME 2025 event as guests. These two days proved to be particularly rich in discovery, exchange and inspiration. They enabled us to share precious moments with professionals from a wide range of sectors, and to strengthen our...
For an e-mail campaign to be truly effective, it's not enough to simply send messages to your list. An effective strategy requires avoiding common mistakes that damage engagement, conversion and brand reputation. If you don't target, personalize or dose your mailings properly, you run the risk of having campaigns that convert...
In 2026, Search Engine Optimization (SEO) remains the key driver for attracting qualified traffic and generating sustainable conversions. In the face of constantly evolving algorithms, the rise of artificial intelligence (AI) and the growing importance of user experience, it's essential to structure your strategy around solid pillars. Successful SEO doesn't...
The newsletter remains one of the most powerful and cost-effective marketing levers for generating sales, building customer loyalty and developing an engaged audience. Well-designed e-mail communication doesn't just inform; it engages, inspires action and methodically transforms your subscribers into customers. A relevant message delivered to a qualified audience...
In the world of paid advertising, return on investment (ROI) is the key performance indicator. Well-optimized Google Ads campaigns can become a powerful engine of growth for your business. However, without rigorous optimization, they can quickly turn into a cost center that's hard to justify. The objective is not simply to...
In an increasingly competitive digital environment, making marketing decisions based solely on intuition or «gut feeling» is a risky gamble. This approach often leads to wasted budgets, ineffective campaigns and missed opportunities. The companies experiencing sustainable growth today are those that have adopted...
The arrival of Google Analytics 4 (GA4) represents a major step forward in analyzing and tracking marketing performance on the web. This new-generation tool puts event and conversion tracking at the heart of its approach, to deliver reliable, actionable marketing analytics. Unlike its predecessor, GA4 goes beyond the...
A web marketing audit is a comprehensive diagnosis of your digital presence. It's an in-depth analysis that reveals the strengths, weaknesses and opportunities of your online strategy, as well as the most common web marketing mistakes. Many companies, from SMEs to major accounts, invest considerable resources in their online marketing...
Why carry out a regular web marketing audit In a constantly evolving digital ecosystem, an effective marketing strategy yesterday may become obsolete tomorrow. Many companies invest significant resources in their online presence, but neglect an essential step: regularly evaluating their actions. Without a precise diagnosis, it's hard to know what's working, what's not, and what's...
The digital marketing landscape is changing at an impressive pace, driven by marketing innovation and the digital transformation of businesses. To remain competitive, organizations must anticipate new technologies and adapt their practices. As we look ahead to 2026, several major trends are taking shape that promise to redefine the way we attract,...
