The arrival of Google Analytics 4 (GA4) represents a major step forward in analyzing and tracking marketing performance on the web. This new-generation tool puts event and conversion tracking at the heart of its approach, to deliver reliable, actionable marketing analytics. Unlike its predecessor, GA4 goes beyond the...
A web marketing audit is a comprehensive diagnosis of your digital presence. It's an in-depth analysis that reveals the strengths, weaknesses and opportunities of your online strategy, as well as the most common web marketing mistakes. Many companies, from SMEs to major accounts, invest considerable resources in their online marketing...
Why carry out a regular web marketing audit In a constantly evolving digital ecosystem, an effective marketing strategy yesterday may become obsolete tomorrow. Many companies invest significant resources in their online presence, but neglect an essential step: regularly evaluating their actions. Without a precise diagnosis, it's hard to know what's working, what's not, and what's...
The digital marketing landscape is changing at an impressive pace, driven by marketing innovation and the digital transformation of businesses. To remain competitive, organizations must anticipate new technologies and adapt their practices. As we look ahead to 2026, several major trends are taking shape that promise to redefine the way we attract,...
SEO, or Search Engine Optimization, is one of the most cost-effective levers for increasing online visibility and generating sustainable organic traffic to your website. Yet many companies, despite their best efforts, still make SEO mistakes that hinder their organic growth and prevent them from reaching the first page of Google. These...
In a digital environment where attracting attention is a constant challenge, SEO content has become the cornerstone of any effective SEO strategy. It's no longer enough to sprinkle a page with keywords to please Google: search engine optimization now relies on user-centric SEO copywriting. The search engine...
Investing in Google Ads is a powerful strategy for rapidly attracting qualified traffic and boosting sales. However, without rigorous management, these advertising campaigns can quickly become a money pit without generating the expected results. To really make the most of every dollar invested, a structured approach is essential. Before you get started, it's...
In a digital world where visibility is king, attracting customers inevitably involves search engines. Faced with this reality, many companies are faced with the question: should they rely on SEO or SEM? Although they have similar names, these two marketing strategies have different objectives and...
In a digital ecosystem where algorithms are constantly evolving, where artificial intelligence (AI) is redefining the way content is created and distributed, and where user expectations are constantly evolving, it's becoming essential for any business to adopt a structured, well-thought-out SEO strategy. Want to improve your online visibility in 2026?...
Traditional SEO, focused on keywords and backlinks, has long been the cornerstone of online visibility. But a new revolution is underway. The emergence of generative engines like ChatGPT, Gemini and Copilot is redefining the way users find information. It's no longer just a question of appearing in a list of...
