Conversion value: the secret weapon of your advertising campaigns

You invest in advertising, keep an eye on your conversion rate and your KPI digital marketing... but your profits are stagnating? The real lever for advertising optimization often lies in an underestimated metric: the conversion value.

This fundamental data changes your marketing performance and maximizes your return on investment. (ROI). Let's see how to calculate, integrate your harness conversion value for high-performance, truly profitable campaigns.

Stop ignoring the value behind every conversion

Too many companies analyze their KPI digital marketing without distinguishing the real value of each conversion. Yet the difference between conversion and conversion value is essential: 100 conversions are not always worth 100 times the same amount. Conventional conversion tracking can therefore distort marketing performance if the financial aspect of each action is not taken into account.

Why calculate the conversion value?

What is conversion value? This is the actual amount generated by an advertising campaign. Calculate the value of an online sale, the value of a customer (CLV) or the value of a prospect can help you direct your advertising budget effectively, optimize the cost per conversion and get a better return on investment marketing. Examples of conversion values include the value of the average basket, a signed contract or a SaaS subscription.

How can you integrate conversion value into your campaigns?

• Conversion value configuration in Google Ads Set different values for each conversion depending on the product or service.
• Google Analytics conversion tracking automatically transmit the amount of each sale or conversion to Google Ads for a precise analysis of your sales. conversion data.
• Google Ads bidding strategy (maximize conversion value) Test strategies such as Target ROAS to ensure that your campaigns aim to maximize the value of conversions, not volume.
• Keep an eye on advertising profitability by analyzing average value per conversion and tracking advertising results.

The benefits of a value-driven campaign

By adopting a value-driven campaignyou :

• Make your advertising budget efficient and concentrate your efforts on the customers and keywords that bring in the highest returns.
• Improve your advertising campaigns with better cost-per-conversion analysis and ongoing optimization.
• Get more profitable advertising and improved tracking of advertising profitability.

Visit conversion value enables you to optimize your online advertising, achieve better results and guarantee the lasting success of your campaigns. At Tonus Marketing, we're here to help you optimize your marketing performance and make a real impact on your sales.

Need help setting up or improving your conversion tracking and campaign value? Contact Us to reach a new level of advertising success.