marketing

A company invests time and money in the creation of a website: modern design, meticulous content, optimized pages. Yet, after a few months, the same question comes up: is the site really performing? Visits may be increasing, but sales are not. Some pages get traffic, but conversions stagnate....

You're investing in advertising, monitoring your conversion rate and digital marketing KPIs... but your profits are stagnating? The real lever for advertising optimization often lies in an underestimated metric: conversion value. This fundamental metric is a game-changer for your marketing performance and maximizes your return on investment (ROI). Let's take a look at how to calculate...

Conversion analysis is essential for measuring your business’s performance. These key performance indicators (KPIs) play a crucial role in your growth. Whether it's lead generation, phone calls, in-store visits, form submissions, or Facebook messages, each conversion holds value. But how can you interpret these data points to make actionable decisions?

The two main pitfalls to avoid in a web marketing strategy are: Running marketing campaigns without data-driven insights, which is like moving forward blindly. Without in-depth analysis, it’s hard to determine which strategies are truly effective. Relying solely on vanity metrics (such as likes and impressions) without measuring real performance indicators related to conversions and return on investment.

In business, it’s crucial to make data-driven decisions. Here’s a guide to understanding how data can influence your decisions effectively. 1. Defining Your Business Objectives Before any analysis, it’s essential to clearly define your objectives. For example, do you want to increase leads, improve conversion rates, or strengthen brand awareness?

Very often, when a client shares access to their analytics accounts, we notice that the statistics are not properly configured, even if they have worked with an agency. At a minimum, a Google Analytics account should track the following data points to assess a website’s real performance and adjust the strategy accordingly.