3 crucial aspects before launching your web marketing campaign

When your web marketing is effective and your sales are taking off, things can happen very quickly. And once your search engine optimization (SEO) takes hold, it can become difficult, if not impossible, to correct certain aspects that will have a major impact down the road.

This article is a reminder of the importance of being prepared when planning to increase your company's visibility.

After all, if you attend a social event, you'll take care of your appearance... the same goes for web marketing: you want to show your company at her best, ready to face all the attention!

Here are the 3 things you need to check before increasing traffic to your website.

#1 Enhancing your online credibility

For an important part of your audience, your presence on Google, and therefore your Google My Companywill often be one of the first things seen about your company.

If your file contains less than 10 reviewsThis could lead your visitors to believe that you're less established and not to click on it, thus causing your listing and company to be displayed less often.

What's more, if your file only displays 2 stars or less (out of 5), it will certainly affect visitors' perception of the quality of your service.

A strategy of local referencing in the presence of these problems could highlight these problems and do more harm than good.

You should therefore cultivate the reflex of asking your satisfied customers to submit favourable reviews on your site. Google My Company. An increase in the number of reviews and a high average number of stars will send out a positive signal.

This approach will be all the more important if your company has had bad press in the past, as these articles can follow you for a long time... newspapers and news magazines generally benefit from good web rankings.

If your company sells products and services online, there are now several review sites (reviews) and these review sites will often rank ahead of you. Make sure your reviews on these sites are favorable to you!

It is therefore essential to maintain your company's credibility. before implementing an SEO strategyYour reputation will affect the effectiveness of your campaigns. What's more, if you have a customer satisfaction problem, your media budget could be helping to generate bad reviews!

#2 Possess a human resources strategy

These days, it's vital to ensure that your team has a thorough understanding of your products and services, as well as a professional customer approach. If you don't, the web will call you to order!

Customers are better informed

Thanks to the web, today's consumers can be much better informed about your products and services before they contact you or visit your store.

They ask more pointed questions... if your employees aren't experts in all aspects of your offer and how it compares to the competition, this will be immediately apparent to your customers.

Managing work overload

Once you've started web marketing, you can expect to see an increase in traffic through all your contact methods, including in person, if you're well established.

Will your employees be able to handle this influx of work? If not, how quickly can you expand your team? Is your recruitment strategy already in place, with the necessary budgets?

Because if your team can't keep up with this growing demand, the customer experience will suffer and could affect your company's reputationand thus cancel out your efforts.

#3 Use proven processes

There's nothing like a sudden increase in customers and workload to put your internal processes to the test!

The implementation of optimized internal processes can become an incredible advantage when sudden events occur. Here are a few business benefits not to be overlooked

Operational efficiency
Well-defined processes can improve a company's operational efficiency, reducing costs and increasing productivity. This can free up resources to invest in business growth.
Constance
The consistent use of consistent processes will help ensure a comparable experience for all customers, helping to build trust in the company and encourage long-term loyalty.
Best quality
Well-designed processes can help improve the quality of your products and services offered to customers, which in turn will help boost customer satisfaction and strengthen your company's reputation.
Reactivity
Well-defined processes can enable rapid response to market changes, production problems and customer needs. customersThis can help the company to position itself as the market changes.
Scalability
Well-documented processes facilitate company growth and expansion by enabling the addition of new steps in the delivery of your products or services.
Compliance
The very presence of business processes is essential to compliance with regulatory and legal standards, ensuring that requirements are met. This can help the company avoid legal and financial risks that could hinder future growth.

So we see that the use of internal processes is important, if not essential, to your ability to respond to the benefits that a successful web marketing.

In short, we can only reiterate the importance of being well prepared before embarking on your web marketing adventure: