3 crucial aspects before launching your web marketing campaign

When your web marketing is effective and your sales take off, things can move very quickly. Once your SEO efforts start to pay off in search engines, it can become difficult, if not impossible, to fix certain issues that could have a significant impact down the line.

This article serves as a reminder of the importance of being prepared when planning to increase your business’s online visibility.

After all, if you’re attending a formal event, you’d make sure to look your best. The same goes for web marketing—your business needs to be presented in its best light, ready to handle all that attention!

Here are the 3 key things to check before ramping up traffic to your website.

#1 Enhancing Your Online Credibility

For a large portion of your audience, your presence on Google—specifically your Google My Business profile—will often be one of the first things they see about your business.

If your profile has fewer than 10 reviewsvisitors may assume you’re less established and may not click on it, which can result in your business being displayed less often.

Additionally, if your profile has 2 stars or fewer (out of 5), it will certainly harm visitors’ perception of your service quality.

Launching a local SEO strategy while facing these issues could highlight the problems further and do more harm than good..

To avoid this, make it a habit to ask satisfied customers to leave positive reviews on your Google My Business profile. Increasing your number of reviews and maintaining a high average rating sends a positive signal.

This approach is especially important if your business has dealt with bad press in the past, as negative articles can follow you for a long time—news outlets often rank highly online.

If your business sells products or services online, keep in mind that several review sites now exist, and these often rank ahead of your own site. Ensure the reviews on these platforms are in your favor!

It’s essential to build your business’s credibility before implementing an SEO strategy, as your reputation will directly impact the effectiveness of your campaigns. Moreover, if you have customer satisfaction issues, your media budget could end up generating negative reviews!

#2 Have a Human Resources Strategy in Place

It’s more important than ever to ensure your team has a thorough understanding of your products and services, along with strong customer service skills. If not, the internet will hold you accountable!

Customers Are Better Informed

Thanks to the web, today’s consumers are often much more informed about your products and services before reaching out or visiting your store.

They’ll ask more detailed questions. If your employees aren’t experts on all aspects of your offerings or how they compare to competitors, it will be apparent to your customers.

Managing Work Overload

Once your web marketing takes off, you should expect increased traffic across all contact methods, including in-person visits if you have a physical location.

Will your team be able to handle this surge? If not, how quickly can you scale up your staff? Do you already have a recruitment strategy and budget in place?

If your team can’t meet increased demand, it will impact the customer experience and potentially harm your business’s reputation, negating your marketing efforts.

#3 Use Proven Processes

Nothing tests your internal processes like a sudden surge in customers and workload!

Having optimized internal processes in place can be a significant advantage in unexpected situations. Here are some key business benefits to consider:

Operational Efficiency
Well-defined processes improve operational efficiency, reducing costs and boosting productivity. This can free up resources to reinvest in your business’s growth.
Consistency
Consistently applying clear processes ensures a uniform experience for all customers, building trust in your brand and encouraging long-term loyalty.
Best Quality
Well-designed processes can help improve the quality of your products and services offered to customers, which in turn will help boost customer satisfaction and strengthen your company's reputation.
Reactivity
Well-designed processes lead to higher-quality products and services, improving customersatisfaction and strengthening your business’s reputation.
Responsiveness
Clear processes allow you to quickly respond to market changes, production issues, or customer needs, helping your business stay competitive.
Compliance
Having established business processes ensures regulatory and legal compliance, protecting your company from potential risks that could hinder future growth.