It's striking, but necessary: the job of the media buyer, as we've known it for the past ten years, is now a thing of the past. If your advertising strategy on Meta still consists of spending hours manually adjusting audience segments, testing micro-bids or multiplying campaigns for every little interest, you...
Your customers browse, discover and want to buy in just a few clicks. If your company isn't present where the attention is, you're missing out on a major opportunity. Instagram, TikTok and Facebook are no longer just entertainment platforms, but powerful showcases and points of sale, ideal for direct network sales...
Have you ever had the feeling that your marketing efforts are all over the place? You attract visitors, but they evaporate before making a purchase. You convert customers, but they never come back. In today's digital environment, a coherent narrative is essential for building lasting brand awareness. The problem identified in many...
Standing out in an ever-changing digital world is a major challenge for companies. Many marketing teams are faced with time pressure and the need to increase their marketing productivity while saving real time. The multiplication of missions - creation, validation, distribution - is constantly...
In a saturated digital ecosystem, existing on the web has become a major challenge for companies. Take the example of a Canadian SME that, until a year ago, suffered from low visibility and a ghostly presence. Its publications were irregular, its message vague, and its competitors captured 90 % of the sector's share of voice....
One company's marketing team was feeling overwhelmed. Every day, a flood of customer data was pouring in, campaigns demanded constant attention and the competition always seemed to be one step ahead. The idea of integrating artificial intelligence into web strategy was circulating internally, but it was perceived as complex, even threatening to certain roles. This hesitation is...
In a saturated market, many companies fish without bait, passively hoping that prospects will take the bait. They cast their nets haphazardly, spending fortunes on massive marketing campaigns, hoping for a miraculous catch. Others, on the other hand, wade in relentlessly, multiplying emails, calls and ads, never knowing if the fish will bite. In...
A service company, expert in its field, had an impeccable website. The product sheets were detailed, the technical specifications precise, and the blog packed with factual articles. Yet, despite the quality of the information, interaction was almost non-existent. Visitors came, took in the information, and left without a trace. The problem wasn't the lack of...
A company invests time and money in the creation of a website: modern design, meticulous content, optimized pages. Yet, after a few months, the same question comes up: is the site really performing? Visits may be increasing, but sales are not. Some pages get traffic, but conversions stagnate....
Imagine: your small business has everything it needs to succeed, but your potential customers walk past your store or visit your website without ever finding you. This is a common situation for a local business that underestimates the power of local SEO. In a competitive market, it's no longer enough to have an online presence; you have to...
