Very often, when a client shares access to their analytics accounts, we notice that the statistics are not properly configured, even if they have worked with an agency. At a minimum, a Google Analytics account should track the following data points to assess a website’s real performance and adjust the strategy accordingly.
There are plenty of so-called experts on the web extolling the virtues and ease of selling online using a website. The reality, however, is quite different: selling online requires a great deal of time and effort. It's not just a matter of posting a product on a website...
When your web marketing is effective and your sales are taking off, things can happen very quickly. And once your search engine optimization (SEO) takes hold, it can become difficult, if not impossible, to correct certain aspects that will have a major impact down the road. This article is intended to...
