For non-profit organizations, online visibility can represent an essential lever for achieving their objectives. Yet many struggle to take full advantage of digital opportunities, often due to a lack of expertise or resources. That's where Tonus Marketing comes in, transforming under-used tools like Google Grants into veritable engines of...
Low-traffic periods, whether seasonal or occasional, present a challenge for many businesses, especially those that rely heavily on web traffic to generate sales. However, instead of viewing them as a mere "pause," they offer a golden opportunity to adjust your digital marketing strategy. Here are a few ideas…
Conversion analysis is essential for measuring your business’s performance. These key performance indicators (KPIs) play a crucial role in your growth. Whether it's lead generation, phone calls, in-store visits, form submissions, or Facebook messages, each conversion holds value. But how can you interpret these data points to make actionable decisions?
Web marketing is essential for businesses looking to stand out in today’s digital landscape. While some self-proclaimed gurus claim to generate massive revenue with minimal effort, the reality is quite different. Yes, a few businesses have benefited from the right timing and a bit of luck. But for most, a well-planned strategy and continuous effort are key to achieving long-term success.
The two main pitfalls to avoid in a web marketing strategy are: Running marketing campaigns without data-driven insights, which is like moving forward blindly. Without in-depth analysis, it’s hard to determine which strategies are truly effective. Relying solely on vanity metrics (such as likes and impressions) without measuring real performance indicators related to conversions and return on investment.
In business, it’s crucial to make data-driven decisions. Here’s a guide to understanding how data can influence your decisions effectively. 1. Defining Your Business Objectives Before any analysis, it’s essential to clearly define your objectives. For example, do you want to increase leads, improve conversion rates, or strengthen brand awareness?
A website redesign is a key step in staying competitive in a constantly evolving digital environment. However, this project should not be taken lightly! Thorough planning is essential to ensure a smooth and efficient transition.
Very often, when a client shares access to their analytics accounts, we notice that the statistics are not properly configured, even if they have worked with an agency. At a minimum, a Google Analytics account should track the following data points to assess a website’s real performance and adjust the strategy accordingly.
There are plenty of so-called experts on the web extolling the virtues and ease of selling online using a website. The reality, however, is quite different: selling online requires a great deal of time and effort. It's not just a matter of posting a product on a website...
When your web marketing is effective and your sales are taking off, things can happen very quickly. And once your search engine optimization (SEO) takes hold, it can become difficult, if not impossible, to correct certain aspects that will have a major impact down the road. This article is intended to...
