In a saturated market, many companies fish without bait, passively hoping that prospects will take the bait. They cast their nets haphazardly, spending fortunes on massive marketing campaigns, hoping for a miraculous catch. Others, on the other hand, wade in relentlessly, multiplying emails, calls and ads, never knowing if the fish will bite. In...
A service company, expert in its field, had an impeccable website. The product sheets were detailed, the technical specifications precise, and the blog packed with factual articles. Yet, despite the quality of the information, interaction was almost non-existent. Visitors came, took in the information, and left without a trace. The problem wasn't the lack of...
In an increasingly competitive digital environment, making marketing decisions based solely on intuition or «gut feeling» is a risky gamble. This approach often leads to wasted budgets, ineffective campaigns and missed opportunities. The companies experiencing sustainable growth today are those that have adopted...
The arrival of Google Analytics 4 (GA4) represents a major step forward in analyzing and tracking marketing performance on the web. This new-generation tool puts event and conversion tracking at the heart of its approach, to deliver reliable, actionable marketing analytics. Unlike its predecessor, GA4 goes beyond the...
A web marketing audit is a comprehensive diagnosis of your digital presence. It's an in-depth analysis that reveals the strengths, weaknesses and opportunities of your online strategy, as well as the most common web marketing mistakes. Many companies, from SMEs to major accounts, invest considerable resources in their online marketing...
The digital marketing landscape is changing at an impressive pace, driven by marketing innovation and the digital transformation of businesses. To remain competitive, organizations must anticipate new technologies and adapt their practices. As we look ahead to 2026, several major trends are taking shape that promise to redefine the way we attract,...
In a digital world where visibility is king, attracting customers inevitably involves search engines. Faced with this reality, many companies are faced with the question: should they rely on SEO or SEM? Although they have similar names, these two marketing strategies have different objectives and...
Search Engine Optimization (SEO) is an essential lever for companies and brands wishing to maximize their online success. It's not a secondary or optional element, but a key step to be integrated right from the planning, design and development phases of a website. Integrating SEO right from the start...
Discover the key differences between local SEO and organic SEO to maximize your online visibility. Defining Local SEO Local SEO is a digital marketing strategy designed to enhance a business’s online presence within a specific geographic area. This includes optimizing the Google My Business profile, gathering customer reviews, and optimizing the website for local searches.
Does your site offer products and services that tend to be more popular during the holiday season? If so, find out how to optimize your e-commerce site to maximize your sales during this high-traffic period with the following strategies! Optimize the user experience for your visitors During the holiday season...
