Why carry out a regular web marketing audit In a constantly evolving digital ecosystem, an effective marketing strategy yesterday may become obsolete tomorrow. Many companies invest significant resources in their online presence, but neglect an essential step: regularly evaluating their actions. Without a precise diagnosis, it's hard to know what's working, what's not, and what's...
The digital marketing landscape is changing at an impressive pace, driven by marketing innovation and the digital transformation of businesses. To remain competitive, organizations must anticipate new technologies and adapt their practices. As we look ahead to 2026, several major trends are taking shape that promise to redefine the way we attract,...
SEO, or Search Engine Optimization, is one of the most cost-effective levers for increasing online visibility and generating sustainable organic traffic to your website. Yet many companies, despite their best efforts, still make SEO mistakes that hinder their organic growth and prevent them from reaching the first page of Google. These...
In a digital environment where attracting attention is a constant challenge, SEO content has become the cornerstone of any effective SEO strategy. It's no longer enough to sprinkle a page with keywords to please Google: search engine optimization now relies on user-centric SEO copywriting. The search engine...
Investing in Google Ads is a powerful strategy for rapidly attracting qualified traffic and boosting sales. However, without rigorous management, these advertising campaigns can quickly become a money pit without generating the expected results. To really make the most of every dollar invested, a structured approach is essential. Before you get started, it's...
Traditional SEO, focused on keywords and backlinks, has long been the cornerstone of online visibility. But a new revolution is underway. The emergence of generative engines like ChatGPT, Gemini and Copilot is redefining the way users find information. It's no longer just a question of appearing in a list of...
In a highly competitive digital environment, optimizing your product sheets for e-commerce SEO is essential to convert visitors into customers. Whether your sales take place on an online marketplace or a dedicated site, the presentation of each product directly influences your results. Here are five effective levers for improving your product sheets, attracting...
You're investing in advertising, monitoring your conversion rate and digital marketing KPIs... but your profits are stagnating? The real lever for advertising optimization often lies in an underestimated metric: conversion value. This fundamental metric is a game-changer for your marketing performance and maximizes your return on investment (ROI). Let's take a look at how to calculate...
Is your site plateauing in Google results despite your SEO content strategy efforts? SEO competitive analysis is a powerful lever for boosting your SEO visibility and adjusting your strategy in line with the winning techniques of other market players. Why analyze SEO competitors? Competitor analysis in SEO...
For non-profit organizations, online visibility can be an essential lever for achieving their goals. Google Grants, a generous program offered by Google, provides eligible organizations with up to 10,000 $ per month in advertising credits for Google Ads campaigns. Yet many organizations struggle to take full advantage of this...
