Traditional SEO, focused on keywords and backlinks, has long been the cornerstone of online visibility. But a new revolution is underway. The emergence of generative engines like ChatGPT, Gemini and Copilot is redefining the way users find information. It's no longer just a question of appearing in a list of...
In a highly competitive digital environment, optimizing your product sheets for e-commerce SEO is essential to convert visitors into customers. Whether your sales take place on an online marketplace or a dedicated site, the presentation of each product directly influences your results. Here are five effective levers for improving your product sheets, attracting...
You're investing in advertising, monitoring your conversion rate and digital marketing KPIs... but your profits are stagnating? The real lever for advertising optimization often lies in an underestimated metric: conversion value. This fundamental metric is a game-changer for your marketing performance and maximizes your return on investment (ROI). Let's take a look at how to calculate...
Is your site plateauing in Google results despite your SEO content strategy efforts? SEO competitive analysis is a powerful lever for boosting your SEO visibility and adjusting your strategy in line with the winning techniques of other market players. Why analyze SEO competitors? Competitor analysis in SEO...
For non-profit organizations, online visibility can represent an essential lever for achieving their objectives. Yet many struggle to take full advantage of digital opportunities, often due to a lack of expertise or resources. That's where Tonus Marketing comes in, transforming under-used tools like Google Grants into veritable engines of...
Find out why local SEO is crucial to attracting customers to your area, and how it can transform your business. What is local SEO? Local SEO is a digital marketing strategy that promotes your business to potential customers in your geographic area. It aims to...
Low-traffic periods, whether seasonal or occasional, present a challenge for many businesses, especially those that rely heavily on web traffic to generate sales. However, instead of viewing them as a mere "pause," they offer a golden opportunity to adjust your digital marketing strategy. Here are a few ideas…
Conversion analysis is essential for measuring your business’s performance. These key performance indicators (KPIs) play a crucial role in your growth. Whether it's lead generation, phone calls, in-store visits, form submissions, or Facebook messages, each conversion holds value. But how can you interpret these data points to make actionable decisions?
Web marketing is essential for businesses looking to stand out in today’s digital landscape. While some self-proclaimed gurus claim to generate massive revenue with minimal effort, the reality is quite different. Yes, a few businesses have benefited from the right timing and a bit of luck. But for most, a well-planned strategy and continuous effort are key to achieving long-term success.
The two main pitfalls to avoid in a web marketing strategy are: Running marketing campaigns without data-driven insights, which is like moving forward blindly. Without in-depth analysis, it’s hard to determine which strategies are truly effective. Relying solely on vanity metrics (such as likes and impressions) without measuring real performance indicators related to conversions and return on investment.
