Maximize the impact of your Google Grant with Tonus Marketing

For non-profit organizations, online visibility can represent an essential lever for achieving their goals. Yet many struggle to take full advantage of digital opportunities, often due to a lack of expertise or resources. That's where Tonus Marketing comes in, transforming under-used tools like Google Grants into true visibility engines. This generous Google program offers up to 10,000 $ per month - the equivalent of 100,000$ per year in advertising credits for Google Ads campaigns - but its potential often remains untapped.

Google Ads Grants: Potential too often under-exploited

Did you know that Google is offering up to 10,000 $ per month in free advertising to qualifying non-profit organizations via the Google Ad Grants program? This advertising credit can transform an organization's digital reach... if you know how to use it effectively. Unfortunately, many NPOs take advantage of only a tiny fraction of the funds offered by Google Ads Grants. This under-utilization amounts to a real financial loss, often due to a lack of strategy or ignorance of the program's specific requirements.

Customized support to qualify and optimize Google Grants

Step 1: Ensure seamless access to the program

Qualifying for a Google Grant can be a complex process. Between the required documents, eligibility requirements and application submission, every step requires careful attention. We support our customers every step of the way, ensuring that their application meets Google's requirements.

Step 2: Optimized campaign strategy

Having an advertising budget is one thing, but using it effectively is another. We design Google Ads strategies to achieve specific objectives: attracting visitors, raising awareness of a cause or recruiting volunteers. Using advanced tools and in-depth data analysis, we optimize every dollar invested.

Stage 3: Ongoing monitoring and adjustments

Once the campaigns have been launched, the work has only just begun. Tonus Marketing closely monitors performance and makes regular adjustments to maximize results on an ongoing basis. This ongoing support ensures that Google Grants credits are exploited to the full.

The Proanima case : An exemplary performance

Proanima is a non-profit organization dedicated to the protection and well-being of animals in Quebec. Its mission is to promote responsible adoption, raise public awareness of the importance of respecting animal life, and develop innovative animal management programs. By putting forward sustainable and humane solutions, Proanima not only helps give many animals a second chance, but also builds a community that is more aware of and committed to their well-being.

Their collaboration with Tonus Marketing has increased their online visibilityThis strengthens their ability to mobilize resources, recruit volunteers and raise public awareness of their cause.

Before our collaboration, Proanima was only using 10 %s from its Google Grant. This represented a vastly under-exploited visibility opportunity.

By setting up a customized strategy and optimizing their Google Ads campaigns, we've enabled Proanima to increase its usage to 75 %. This impressive leap equates to a net increase of 100,000 $ in annual visibility. 

This growth is not just about numbers... Today, Proanima benefits from a visible increase in engagement across its campaigns, attracting a wider audience and reinforcing its impact.

Why choose Tonus Marketing for your Google Grants strategy?

Our success with customers like Proanima is the result of our unique expertise and personalized approach. Here's what sets us apart:

• Continuous optimization : our experts monitor performance and make regular adjustments to ensure that every penny of the advertising budget is well spent.
• Saving time for our customers: we take care of the technical aspects, freeing you up to concentrate on your core business.
• Measurable results : we put in place conversion tracking to visualize the impact of your campaigns in real time.
• Collaborative approach : With regular reviews and exchanges, we work hand-in-hand with our customers to adapt our strategies to their evolving needs.

Take the first step towards optimized visibility

Managing Google Grants may seem complex, but the benefits are immense when done right. If you're a non-profit organization looking to increase your visibility, it's time to take action.

At Tonus Marketing, we've helped organizations like Proanima transform their use of Google Grants, generating real and lasting results. Why not be the next to benefit from our expertise?

Contact Tonus Marketing today to find out how we can optimize your Google Grant and maximize your online impact.