Maximize the impact of your Google Grant with the expertise of Tonus Marketing

For non-profit organizations, online visibility can represent an essential lever for achieving their goals. Yet many struggle to take full advantage of digital opportunities, often due to a lack of expertise or resources. That's where Tonus Marketing comes in, transforming under-used tools like Google Grants into true visibility engines. This generous Google program offers up to 10,000 $ per month - the equivalent of 100,000$ per year in advertising credits for Google Ads campaigns - but its potential often remains untapped.

Google Ad Grants: A potential too often under-exploited

Did you know that Google is offering up to 10,000 $ per month in free advertising to qualifying non-profit organizations via the Google Ad Grants program? This advertising credit can transform an organization's digital reach... if you know how to use it effectively. Unfortunately, many NPOs take advantage of only a tiny fraction of the funds offered by Google Ads Grants. This under-utilization amounts to a real financial loss, often due to a lack of strategy or ignorance of the program's specific requirements.

Customized support to access and optimize Google Grants

Step 1: Facilitate access to the program

Obtaining a Google Grant can be a complex process. Between the required documents, eligibility requirements and application submission, every step requires careful attention. We support our customers every step of the way, ensuring that their application meets Google's requirements.

Step 2: Optimized campaign strategy

Having an advertising budget is one thing, but using it effectively is quite another. We tailor Google Ads strategies to achieve specific goals: attracting visitors, raising awareness of a cause or recruiting volunteers. Using advanced tools and in-depth data analysis, we optimize every dollar invested.

Stage 3: Ongoing monitoring and adjustments

Once the campaigns have been launched, the work has only just begun. Tonus Marketing closely monitors performance and makes regular adjustments to maximize results on an ongoing basis. This ongoing support ensures that Google Grants credits are exploited to the full.

The Proanima case : An exemplary performance

Proanima is a perfect example of what Tonus Marketing can achieve. Prior to our collaboration, Proanima was only using 10 %s of its Google Grant. This represented a vastly under-exploited visibility opportunity. 

By implementing a customized strategy and optimizing their Google Ads campaigns, we enabled Proanima to reach 75 % of advertising credit utilization. This impressive leap equates to a net increase of 100,000 $ in annual visibility. 

This growth is about more than just numbers... Today, Proanima benefits from a visible increase in engagement across its campaigns, attracting a wider audience and reinforcing its impact.

Why choose Tonus Marketing for your Google Grants strategy?

Our success with customers like Proanima is the result of our unique expertise and personalized approach. Here's what sets us apart:

• Continuous optimization : our experts monitor performance and make regular adjustments to ensure that every penny of the advertising budget is well spent.
• Saving time for our customers: we take care of the technical aspects, freeing you up to concentrate on your core business.
• Measurable results : we implement precise conversion tracking tools, enabling you to visualize the impact of your campaigns in real time.
• Collaborative approach : With regular reviews and exchanges, we work hand-in-hand with our customers to adapt our strategies to their evolving needs.

Take the first step towards optimized visibility

Managing Google Grants may seem complex, but the benefits are immense when done right. If you're a non-profit organization looking to increase your visibility, it's time to take action.

At Tonus Marketing, we've helped organizations like Proanima transform their use of Google Grants, generating real and lasting results. Why not be the next to benefit from our expertise?

Contact Tonus Marketing today to find out how we can optimize your Google Grant and maximize your online impact.