Configuration of GA4 and Meta Business Manager Analytical Tools

Advanced multi-channel analytics tools setup for simplified management of your marketing performance

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Targeted data collection to guide your marketing actions.

The cybermetrics tools offered by Google and Meta are valuable allies. The data they provide play a key role in optimizing your strategy and boosting your online success.

Track conversions and measure your goals

Analyze visitor behavior on your website.

Measure the effectiveness of your marketing campaigns.

Accurately attribute results to different channels

Gain full visibility into user interactions.

Identify improvement opportunities to maximize your ROI.

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Website design and redesign

Comprehensive management, integrating Comprehensive management, including strategy, design, development, and ongoing maintenance, to maximize the impact of your online presence.to maximize the impact of your online showcase.

SEO and SEM

Ensure your presence on search engines and attract quality traffic with data-driven strategies.

Local and organic referencing

We make sure your site is perfectly optimized for We ensure your site is fully optimized to rank at the top of local and organic search results, increasing your visibility and driving more traffic.increasing your visibility and traffic.

Advertising campaigns (PPC)

Strategic campaigns designed to turn your investment into measurable results. Specializing in Meta Business, Google Ads, Merchant Feed, Microsoft Advertising, and LinkedIn, we offer tailored solutions to optimize your visibility and performance online.

Specialized in Meta Business, Google Ads, Merchant Feed, Microsoft Advertising and LinkedInWe offer tailor-made solutions to optimize your online visibility and performance.

By getting to know your customers better, you'll be able to offer them products or services perfectly tailored to their needs and expectations. You'll boost customer satisfaction and loyalty.

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Data That Speak for Themselves .

Simplify your decision-making by uncovering the hidden answers within your data!

Adapt your strategies in real time based on performance results

Optimize your ad budgets for greater impact

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Unlock the full potential of your analytic tools!

We optimize your analytical tools to add value to your KPIs and transform your data into an engine of growth for your company.

Turn your challenges into opportunities today right now!

Any questions?

Here are the points we are most often asked about regarding the setup of GA4 analytics tools and Meta Business Manager. Don’t see yours? Contact us! configuration of GA4 and Meta Business Manager analytical tools. You can't find yours, Contact us today!

GA4 offers an advanced analytics platform that tracks user behavior across multiple channels and devices. Unlike its predecessors, GA4 uses an event-based approach, providing more detailed insights into user interactions. This helps you better understand your audience and make data-driven strategic decisions.

To set up GA4, you first need to create a new property in your Google Analytics account. Then, integrate the appropriate tracking code on your website or app using Google Tag Manager or by inserting the script directly into your source code. Be sure to define specific events and goals to capture the most relevant data.

Meta’s analytics tools, like Business Suite and Facebook Pixel, allow you to track the performance of your ad campaigns and user engagement. They provide valuable data to refine your ads, understand your audience, and maximize the return on investment (ROI) of your campaigns.

To set up the Facebook Pixel, log in to Meta’s Business Suite and navigate to the "Pixels" tab. Create a new Pixel and integrate its code on your website. Tools like Google Tag Manager can simplify the installation process. This setup allows you to track key actions like conversions, clicks on specific pages, and more.

By combining GA4 and Meta data, you can get a 360° view of your marketing efforts. Use visualization tools like Google Data Studio to create consolidated reports. Comparing performance across platforms also helps optimize your ad spend and overall digital strategy.

Common issues include incorrect tracking tag installation, incomplete data, or inconsistencies between platforms. Use tools like Google Tag Assistant to validate your tags and set up tests to ensure events and conversions are properly tracked.

With these tools set up correctly, you’ll be better equipped to harness the power of analytics and guide your marketing strategies effectively and meaningfully.