{"id":859,"date":"2023-11-16T14:27:59","date_gmt":"2023-11-16T19:27:59","guid":{"rendered":"https:\/\/www.tonusmarketing.ca\/?p=859"},"modified":"2026-05-05T16:08:27","modified_gmt":"2026-05-05T20:08:27","slug":"a-guide-to-optimizing-your-business-decisions-using-web-data","status":"publish","type":"post","link":"https:\/\/www.tonusmarketing.ca\/en\/kpi\/guide-pour-optimiser-vos-decisions-en-utilisant-des-donnees\/","title":{"rendered":"Guide to Optimizing Business Decisions Using Web Data"},"content":{"rendered":"\n<p>En affaires, il est imp\u00e9ratif de prendre des d\u00e9cisions bas\u00e9es sur des donn\u00e9es. Voici un guide pour vous aider \u00e0 comprendre comment les donn\u00e9es peuvent influencer vos d\u00e9cisions d&rsquo;affaires de fa\u00e7on \u00e9clair\u00e9e.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading859_b8bba6-1e, .wp-block-kadence-advancedheading.kt-adv-heading859_b8bba6-1e[data-kb-block=\"kb-adv-heading859_b8bba6-1e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading859_b8bba6-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading859_b8bba6-1e[data-kb-block=\"kb-adv-heading859_b8bba6-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading859_b8bba6-1e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading859_b8bba6-1e[data-kb-block=\"kb-adv-heading859_b8bba6-1e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading859_b8bba6-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading859_b8bba6-1e\">1. <strong>\u00c9tablir vos objectifs d&rsquo;affaires<\/strong><\/h2>\n\n\n\n<p>La premi\u00e8re \u00e9tape consiste \u00e0 d\u00e9finir clairement vos objectifs d&rsquo;affaires.<\/p>\n\n\n\n<p>Par exemple, vous pourriez vouloir augmenter vos leads de 25%. <a href=\"https:\/\/www.tonusmarketing.ca\/blogue\/optimisez-votre-visibilite-en-ligne\/\" data-type=\"post\" data-id=\"850\">Ces objectifs doivent \u00eatre S.M.A.R.T<\/a> (Sp\u00e9cifiques, Mesurables, Atteignables, R\u00e9alistes, et Temporels) pour assurer leur efficacit\u00e9.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading859_6416cc-f8, .wp-block-kadence-advancedheading.kt-adv-heading859_6416cc-f8[data-kb-block=\"kb-adv-heading859_6416cc-f8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading859_6416cc-f8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading859_6416cc-f8[data-kb-block=\"kb-adv-heading859_6416cc-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading859_6416cc-f8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading859_6416cc-f8[data-kb-block=\"kb-adv-heading859_6416cc-f8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading859_6416cc-f8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading859_6416cc-f8\">2. <strong>Collecte des donn\u00e9es pertinentes<\/strong><\/h2>\n\n\n\n<p>La prochaine \u00e9tape consiste \u00e0 collecter les bonnes donn\u00e9es. Cela peut se faire en menant des enqu\u00eates, en \u00e9valuant les retours des clients, en exploitant les plateformes de m\u00e9dias sociaux ou en utilisant des outils d&rsquo;intelligence d&rsquo;affaires comme <strong>Google Analytics<\/strong>.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tonusmarketing.ca\/blogue\/pourquoi-ajouter-des-conversions-sur-google-analytics\/\">Assurez-vous que votre site est connect\u00e9 \u00e0 Google Analytics<\/a> et que votre compte est ajust\u00e9 pour la nouvelle version <strong>GA4<\/strong>. Assurez-vous que tous les options de collecte de donn\u00e9es sont activ\u00e9s.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"375\" src=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-2.webp\" alt=\"Interface de gestion des donn\u00e9es utilisateur\" class=\"wp-image-7730\" srcset=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-2.webp 1024w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-2-300x110.webp 300w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-2-768x281.webp 768w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-2-18x7.webp 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Si vous faites d\u00e9j\u00e0 des campagnes Google Ads et que vous n&rsquo;avez pas activ\u00e9 cette option, les performances des campagnes pourraient \u00eatre affect\u00e9es, il est donc important de <span style=\"text-decoration: underline;\">valider la configuration de vos outils d&rsquo;analytique<\/span>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading859_6c7676-50, .wp-block-kadence-advancedheading.kt-adv-heading859_6c7676-50[data-kb-block=\"kb-adv-heading859_6c7676-50\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading859_6c7676-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading859_6c7676-50[data-kb-block=\"kb-adv-heading859_6c7676-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading859_6c7676-50 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading859_6c7676-50[data-kb-block=\"kb-adv-heading859_6c7676-50\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading859_6c7676-50 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading859_6c7676-50\">3. <strong>D\u00e9finir les KPIs \u00e0 suivre<\/strong><\/h2>\n\n\n\n<p>Les <a href=\"https:\/\/www.tonusmarketing.ca\/blogue\/le-pouvoir-des-indicateurs-de-performance-cles-kpi\/\" data-type=\"post\" data-id=\"852\">indicateurs cl\u00e9s de performance (KPIs)<\/a> sont les mesures que vous utiliserez pour \u00e9valuer votre progression vers vos objectifs. Ceux-ci peuvent inclure des donn\u00e9es de vente, le taux de d\u00e9sabonnement des clients, la valeur moyenne des commandes, etc.<\/p>\n\n\n\n<p>Par exemple, si votre objectif est d&rsquo;augmenter vos prospects, vous pourriez suivre le nombre de conversions g\u00e9n\u00e9r\u00e9es par vos campagnes Google Ads chaque semaine.<\/p>\n\n\n\n<p>Les conversions peuvent prendre diff\u00e9rentes formes, telles que des appels, des visites en magasin, des r\u00e9ponses \u00e0 un formulaire ou des messages via Facebook.<\/p>\n\n\n\n<p>Voici un tableau offrant des exemples des m\u00e9thodes d&rsquo;int\u00e9gration sugg\u00e9r\u00e9es pour chaque type de KPI :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Exemples de KPIs<\/strong><\/td><td><strong>M\u00e9thode d&rsquo;int\u00e9gration sugg\u00e9r\u00e9e<\/strong><\/td><\/tr><tr><td>T\u00e9l\u00e9phone<\/td><td>Google Tag Manager, Code Javascript, Call Rail<\/td><\/tr><tr><td>Courriel<\/td><td>Google Tag Manager, Code Javascript<\/td><\/tr><tr><td>Fomulaire Remplis<\/td><td>Google Tag Manager, Code Javascript<\/td><\/tr><tr><td>Inscription \u00e0 l&rsquo;infolletre<\/td><td>Google Tag Manager, Code Javascript<\/td><\/tr><tr><td>Visite de la page Contact<\/td><td>Google Analytics (GA4)<\/td><\/tr><tr><td>Ajout au panier<\/td><td>Google Analytics for WooCommerce<\/td><\/tr><tr><td>Incitation d&rsquo;un paiement<\/td><td>Google Analytics for WooCommerce<\/td><\/tr><tr><td>Ventes<\/td><td>Google Analytics for WooCommerce<\/td><\/tr><tr><td>Valeur de ventes<\/td><td>Google Analytics for WooCommerce<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Plus on arrive \u00e0 obtenir des r\u00e9sultats granulaires, mieux c&rsquo;est. Cela vous permettra d&rsquo;identifier les campagnes qui fonctionnent bien et de vous assurer que votre budget est d\u00e9pens\u00e9 aux bons endroits. Le suivi des indicateurs cl\u00e9s de performance permet \u00e9galement de proc\u00e9der \u00e0 des ajustements rapides en cas de besoin, afin de s&rsquo;assurer que vous conserverez des valeurs positives.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement suivre d&rsquo;autres param\u00e8tres tels que les impressions, les clics, le co\u00fbt par clic et le co\u00fbt par acquisition afin de mieux comprendre le succ\u00e8s de chaque campagne. Le suivi de ces param\u00e8tres vous permettra de voir quelles campagnes sont performantes et lesquelles doivent \u00eatre am\u00e9lior\u00e9es ou interrompues.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading859_bdfb0e-ba, .wp-block-kadence-advancedheading.kt-adv-heading859_bdfb0e-ba[data-kb-block=\"kb-adv-heading859_bdfb0e-ba\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading859_bdfb0e-ba mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading859_bdfb0e-ba[data-kb-block=\"kb-adv-heading859_bdfb0e-ba\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading859_bdfb0e-ba img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading859_bdfb0e-ba[data-kb-block=\"kb-adv-heading859_bdfb0e-ba\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading859_bdfb0e-ba wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading859_bdfb0e-ba\">4. <strong>Interpr\u00e9tation et utilisation des donn\u00e9es<\/strong><\/h2>\n\n\n\n<p>Enfin, il faut savoir interpr\u00e9ter et utiliser efficacement les donn\u00e9es pour la prise de d\u00e9cision.<\/p>\n\n\n\n<p>Les outils d&rsquo;analytique recueillent beaucoup de donn\u00e9es d\u00e9mographiques qui peuvent vous aider \u00e0 mieux conna\u00eetre votre auditoire et ainsi raffiner vos campagnes en ligne selon les int\u00e9r\u00eats de ceux-ci!<\/p>\n\n\n\n<p><strong>Donn\u00e9es g\u00e9ographiques<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-3.webp\" alt=\"Comparaison mondiale d'utilisateurs par pays en cartes\" class=\"wp-image-7731\" srcset=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-3.webp 1024w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-3-300x92.webp 300w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-3-768x236.webp 768w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-3-18x6.webp 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Centres d&rsquo;int\u00e9r\u00eats<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"231\" src=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-4.webp\" alt=\"Tableau comparatif des centres d'int\u00e9r\u00eat des utilisateurs\" class=\"wp-image-7733\" srcset=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-4.webp 768w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-4-300x90.webp 300w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-4-18x5.webp 18w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p><strong>Revenus et ventes en ligne<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"130\" src=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-5.webp\" alt=\"Graphiques de revenus et acheteurs sur une p\u00e9riode\" class=\"wp-image-7734\" srcset=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-5.webp 768w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-5-300x51.webp 300w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-Guide-Image-5-18x3.webp 18w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Tous ces tableaux et graphiques peuvent n\u00e9cessiter une certaine expertise afin d&rsquo;en tirer des conclusions d&rsquo;affaires, surtout si vous n&rsquo;\u00eates pas familier avec l&rsquo;analyse des donn\u00e9es. Si vous avez du mal \u00e0 interpr\u00e9ter vos donn\u00e9es, <a href=\"https:\/\/www.tonusmarketing.ca\/contact\/\">n&rsquo;h\u00e9sitez \u00e0 faire appel \u00e0 un professionnel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In business, it\u2019s crucial to make data-driven decisions. Here\u2019s a guide to understanding how data can influence your decisions effectively.\n\n1. Defining Your Business Objectives\nBefore any analysis, it\u2019s essential to clearly define your objectives. For example, do you want to increase leads, improve conversion rates, or strengthen brand awareness?<\/p>","protected":false},"author":1,"featured_media":903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Optimiser vos d\u00e9cisions d'affaires gr\u00e2ce aux donn\u00e9es web","_seopress_titles_desc":"Optimisez vos d\u00e9cisions d'affaires gr\u00e2ce aux donn\u00e9es web : objectifs clairs, KPIs pertinents et analyse efficace pour am\u00e9liorer vos performances.","_seopress_robots_index":"","content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kpi"],"taxonomy_info":{"category":[{"value":29,"label":"KPI"}]},"featured_image_src_large":["https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/Indicateurs-de-Google-Analytics-1024x708.jpeg",1024,708,true],"author_info":{"display_name":"Tonus Marketing","author_link":"https:\/\/www.tonusmarketing.ca\/en\/author\/swpadmin\/"},"comment_info":0,"category_info":[{"term_id":29,"name":"KPI","slug":"kpi","term_group":0,"term_taxonomy_id":29,"taxonomy":"category","description":"","parent":0,"count":6,"filter":"raw","cat_ID":29,"category_count":6,"category_description":"","cat_name":"KPI","category_nicename":"kpi","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/posts\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":4,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/posts\/859\/revisions"}],"predecessor-version":[{"id":7735,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/posts\/859\/revisions\/7735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/media\/903"}],"wp:attachment":[{"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/categories?post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/tags?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}