{"id":855,"date":"2023-11-24T12:58:30","date_gmt":"2023-11-24T17:58:30","guid":{"rendered":"https:\/\/www.tonusmarketing.ca\/?p=855"},"modified":"2026-05-05T16:05:14","modified_gmt":"2026-05-05T20:05:14","slug":"analyzing-your-conversions-to-achieve-your-key-performance-indicators-kpis","status":"publish","type":"post","link":"https:\/\/www.tonusmarketing.ca\/en\/kpi\/analyser-vos-conversions-pour-atteindre-vos-indicateurs-cles-de-performance-kpis\/","title":{"rendered":"Analyze Your Conversions to Reach Your Key Performance Indicators (KPIs)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&rsquo;analyse des conversions est un \u00e9l\u00e9ment essentiel pour valider les performances de votre entreprise. Ces <a href=\"https:\/\/www.tonusmarketing.ca\/blogue\/le-pouvoir-des-indicateurs-de-performance-cles-kpi\/\" data-type=\"post\" data-id=\"852\">indicateurs cl\u00e9s de performance (KPI)<\/a> sont cruciaux pour favoriser la croissance. Que ce soit l&rsquo;augmentation des prospects, des appels, des visites en magasin, des r\u00e9ponses \u00e0 un formulaire ou des messages via Facebook, chaque conversion a une valeur.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais comment les analysez pour d\u00e9terminer si elles rencontrent vos KPIs ? Voici quelques outils et techniques pour vous aider.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading855_17184c-13, .wp-block-kadence-advancedheading.kt-adv-heading855_17184c-13[data-kb-block=\"kb-adv-heading855_17184c-13\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading855_17184c-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading855_17184c-13[data-kb-block=\"kb-adv-heading855_17184c-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading855_17184c-13 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading855_17184c-13[data-kb-block=\"kb-adv-heading855_17184c-13\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading855_17184c-13 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading855_17184c-13\"><strong>Mettre en place des indicateurs cl\u00e9s de performance (KPIs) pertinents pour optimiser la performance.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d&rsquo;abord, il est crucial d&rsquo;\u00e9tablir des KPIs significatifs pour votre organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous souhaitez augmenter vos prospects de 25%, le nombre de conversions g\u00e9n\u00e9r\u00e9es par vos campagnes Google Ads chaque semaine pourrait \u00eatre un indicateur cl\u00e9 pertinent \u00e0 surveiller. Cependant, <a href=\"https:\/\/www.tonusmarketing.ca\/blogue\/optimisez-votre-visibilite-en-ligne\/\" data-type=\"post\" data-id=\"850\">assurez-vous que vos KPIs sont S.M.A.R.T.<\/a> (Sp\u00e9cifiques, Mesurables, Atteignables, R\u00e9alistes, et Temporels) afin qu&rsquo;ils soient efficaces.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading855_8d0d0d-24, .wp-block-kadence-advancedheading.kt-adv-heading855_8d0d0d-24[data-kb-block=\"kb-adv-heading855_8d0d0d-24\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading855_8d0d0d-24 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading855_8d0d0d-24[data-kb-block=\"kb-adv-heading855_8d0d0d-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading855_8d0d0d-24 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading855_8d0d0d-24[data-kb-block=\"kb-adv-heading855_8d0d0d-24\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading855_8d0d0d-24 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading855_8d0d0d-24\"><strong>Une collecte de donn\u00e9es fiable et efficace pour une meilleure optimisation de vos efforts marketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9tape suivante consiste \u00e0 collecter les donn\u00e9es pertinentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assurez-vous que votre site est connect\u00e9 \u00e0 Google Analytics et que votre compte est ajust\u00e9 pour la nouvelle version GA4. Ces outils vous permettront de suivre les conversions et autres m\u00e9triques cl\u00e9s.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading855_cca0e2-d2, .wp-block-kadence-advancedheading.kt-adv-heading855_cca0e2-d2[data-kb-block=\"kb-adv-heading855_cca0e2-d2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading855_cca0e2-d2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading855_cca0e2-d2[data-kb-block=\"kb-adv-heading855_cca0e2-d2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading855_cca0e2-d2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading855_cca0e2-d2[data-kb-block=\"kb-adv-heading855_cca0e2-d2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading855_cca0e2-d2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading855_cca0e2-d2\"><strong>L&rsquo;art d\u2019\u00e9valuer les performances<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous aurez collect\u00e9 des donn\u00e9es, il est temps de les \u00e9valuer. Plusieurs tableaux et graphiques vous seront disponibles afin de visualiser ces donn\u00e9es et les comparer dans le temps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"292\" src=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-2.webp\" alt=\"Graphiques de conversions web par temps et \u00e9v\u00e8nement\" class=\"wp-image-7720\" srcset=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-2.webp 1024w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-2-300x86.webp 300w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-2-768x219.webp 768w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-2-18x5.webp 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il est m\u00eame possible de voir en temps r\u00e9el d&rsquo;o\u00f9 viennent vos visiteurs!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-3.webp\" alt=\"Capture d'\u00e9cran de donn\u00e9es analytiques interactives\" class=\"wp-image-7722\" srcset=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-3.webp 1024w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-3-300x180.webp 300w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-3-768x461.webp 768w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-3-18x12.webp 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Combien de conversions ont g\u00e9n\u00e9r\u00e9 vos campagnes Google Ads la semaine derni\u00e8re ? Quelles actions marketing ont \u00e9t\u00e9 les plus rentables ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est en r\u00e9pondant \u00e0 ces questions que vous pourrez identifier les tendances et ajuster vos tactiques marketing en cons\u00e9quence.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading855_113ecb-b8, .wp-block-kadence-advancedheading.kt-adv-heading855_113ecb-b8[data-kb-block=\"kb-adv-heading855_113ecb-b8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading855_113ecb-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading855_113ecb-b8[data-kb-block=\"kb-adv-heading855_113ecb-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading855_113ecb-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading855_113ecb-b8[data-kb-block=\"kb-adv-heading855_113ecb-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading855_113ecb-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading855_113ecb-b8\"><strong>Les indispensables: ajustez et optimisez !<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 la lumi\u00e8re de vos r\u00e9sultats, vous devrez probablement faire des ajustements. Le comportement des consommateurs varie constamment et changera \u00e9galement en fonction de vos ajustements&#8230; c&rsquo;est un processus sans fin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tonusmarketing.ca\/blogue\/pourquoi-ajouter-des-conversions-sur-google-analytics\/\" data-type=\"post\" data-id=\"98\">Analysez les taux de conversion<\/a> selon vos sources de trafic ou de vos campagnes, afin de d\u00e9terminer quels canaux fonctionnent le mieux et ainsi orienter vos budgets d&rsquo;achat publicitaires.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"296\" src=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-4.webp\" alt=\"Tableau de donn\u00e9es sur l'efficacit\u00e9 des canaux marketing\" class=\"wp-image-7723\" srcset=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-4.webp 768w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-4-300x116.webp 300w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-4-18x7.webp 18w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si une campagne n&rsquo;a pas g\u00e9n\u00e9r\u00e9 autant de conversions que pr\u00e9vu, vous pourriez devoir modifier votre strat\u00e9gie ou cibler un public diff\u00e9rent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"268\" src=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-5.webp\" alt=\"Graphiques \u00e0 barres des utilisateurs par \u00e2ge\" class=\"wp-image-7724\" srcset=\"https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-5.webp 768w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-5-300x105.webp 300w, https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2023\/11\/TON-Blogue-KPI-Image-5-18x6.webp 18w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading855_dec2f3-73, .wp-block-kadence-advancedheading.kt-adv-heading855_dec2f3-73[data-kb-block=\"kb-adv-heading855_dec2f3-73\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading855_dec2f3-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading855_dec2f3-73[data-kb-block=\"kb-adv-heading855_dec2f3-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading855_dec2f3-73 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading855_dec2f3-73[data-kb-block=\"kb-adv-heading855_dec2f3-73\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading855_dec2f3-73 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading855_dec2f3-73\">N&rsquo;oubliez pas de<strong> regarder au-del\u00e0 des donn\u00e9es<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel de regarder au-del\u00e0 des donn\u00e9es afin de comprendre le comportement des clients et le sentiment des consommateurs. Ceci peut impliquer l&rsquo;utilisation de sondages traditionnels, l&rsquo;analyse des commentaires des clients sur vos diff\u00e9rentes plateformes ou l&rsquo;observation des tendances du march\u00e9 selon des aggr\u00e9gateurs de donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;analyse des conversions dans le but de d\u00e9terminer si elles rencontrent vos KPIs est un processus complexe qui n\u00e9cessite la collecte et l&rsquo;\u00e9valuation de beaucoup de donn\u00e9es, ainsi que la capacit\u00e9 d&rsquo;apporter des ajustements bas\u00e9s sur ces informations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En utilisant les outils et techniques appropri\u00e9s, vous pouvez mesurer efficacement l&rsquo;efficacit\u00e9 de vos efforts en vente et marketing et apporter les ajustements n\u00e9cessaires pour maintenir une tendance \u00e0 la hausse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N&rsquo;h\u00e9sitez pas \u00e0 solliciter l\u2019aide de professionnels!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez Tonus Marketing, notre \u00e9quipe est outill\u00e9e pour vous accompagner sur le chemin du succ\u00e8s, <a href=\"https:\/\/www.tonusmarketing.ca\/contact\/\">contactez-nous<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion analysis is essential for measuring your business\u2019s performance. These key performance indicators (KPIs) play a crucial role in your growth. Whether it's lead generation, phone calls, in-store visits, form submissions, or Facebook messages, each conversion holds value.\n\nBut how can you interpret these data points to make actionable decisions?<\/p>","protected":false},"author":1,"featured_media":7719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Analysez vos KPIs de conversions %%sep%% %%sitetitle%%","_seopress_titles_desc":"Voici quelques outils et techniques afin d'analyser vos conversions et atteindre les objectifs de vos KPIs","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Analysez vos KPIs de conversions","_seopress_social_fb_desc":"Voici quelques 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