{"id":8492,"date":"2025-11-27T09:00:00","date_gmt":"2025-11-27T14:00:00","guid":{"rendered":"https:\/\/www.tonusmarketing.ca\/?p=8492"},"modified":"2025-11-28T11:08:03","modified_gmt":"2025-11-28T16:08:03","slug":"strategies-pme-2025-learning-encounters-and-beautiful-connections","status":"publish","type":"post","link":"https:\/\/www.tonusmarketing.ca\/en\/blogue\/strategies-pme-2025-rencontres-apprentissages-et-belles-connexions\/","title":{"rendered":"Strategies PME 2025: Discoveries, exchanges, and Inspiring moments."},"content":{"rendered":"

On November 11 and 12, our team had the pleasure of attending SME Strategies 2025 as invited guests. These two days were packed with discoveries, meaningful exchanges, and inspiring moments. They gave us the chance to connect with professionals from various industries and gain a deeper understanding of the challenges businesses face today.<\/p>\n\n\n\n

Inspiring Talks on Relevant Topics<\/h2>\n\n\n\n
\"Strat\u00e9gies<\/figure>\n\n\n\n

The event offered a unique opportunity to attend several captivating conferences on essential topics for modern businesses. From discussions on integrating artificial intelligence to digital marketing strategies and innovative ways to enhance customer experience, each session provided practical and relevant insights.<\/p>\n\n\n\n

Connecting with Professionals from All Backgrounds<\/h2>\n\n\n\n
\"People<\/figure>\n\n\n\n

One of the most rewarding aspects of these two days was meeting professionals from a variety of industries and roles. Engaging with entrepreneurs, marketing directors, and technical experts allowed us to exchange ideas, expand our professional network, and gain a deeper understanding of the challenges and opportunities other businesses are navigating.<\/p>\n\n\n\n

It\u2019s always fascinating to see how each organization operates with its unique goals and dynamics. These conversations helped us validate some of our market assumptions and inspired fresh strategic approaches for our clients.<\/p>\n\n\n\n

Putting Faces to Clients and Partners<\/h2>\n\n\n\n
\"Participants<\/figure>\n\n\n\n

This event also gave us the chance to meet several of our clients and their teams in person. Among them, we<\/a> had the pleasure of talking directly with St\u00e9phane L'Archev\u00eaque<\/strong>, CEO<\/strong> of SLV Expert<\/a><\/strong>, a Quebec-based company specializing in Excel, VBA, and Power BI. They offer custom development, training, and technical support to help businesses automate processes and make better use of data. Since 2006, SLV Expert has helped clients create dashboards, interactive reports, and automation solutions to improve efficiency and productivity. <\/p>\n\n\n\n

We also had the pleasure of meeting Caroline Maranda<\/strong>, president and consultant<\/strong> at Viaconseil<\/a><\/strong>, a human resources and total rewards consulting firm based in Montr\u00e9al. Viaconseil focuses on helping small and medium-sized organizations by tailoring its services to each company's culture and specific needs. Their expertise includes talent attraction and engagement, compensation policies, pay equity, role optimization, and executive support (strategic planning, coaching, etc.).<\/p>\n\n\n\n

Additionally, we connected with Cindy Driscoll<\/strong>, president of HR Pearls<\/a><\/strong>, an HR consulting firm founded in 2017 and based in Boisbriand, Quebec. Their mission is to bring HR practices into the heart of business strategies. They offer a wide range of services, including HR management (projects, departments), recruitment (headhunting, psychometric evaluations), training (HR campus, leadership), and management coaching. <\/p>\n\n\n\n

We also reconnected with a former customer, Charles Cormier<\/strong>, President and CEO of CHUCK & CO<\/a>.<\/strong> The company helps entrepreneurs take full advantage of digital technology to grow their business. The company offers solutions to optimize processes, reduce costs, increase sales and improve customer satisfaction, through clear audits, document management and the implementation of effective digital strategies. Their approach is to identify problems, propose appropriate solutions and simplify the complexity of digital. These privileged moments have enabled us to reinforce the closeness and trust that animate our collaborations, while putting a face on day-to-day exchanges that are often virtual.<\/p>\n\n\n\n

Meeting these individuals face-to-face, sharing words of appreciation, and strengthening our collaborations brought added warmth to our often virtual interactions. These in-person exchanges remind us that behind every project and strategy, there are passionate people. Direct contact like this is essential for building lasting relationships and ensuring alignment with our clients\u2019 goals and ambitions.<\/p>\n\n\n\n

Many thanks for this enriching experience<\/h2>\n\n\n\n
\"Participants<\/figure>\n\n\n\n

We extend a heartfelt thank you to our clients and former clients who invited us to this event. It was an invaluable opportunity to learn, share, and strengthen professional ties. These moments reaffirm the importance of collaboration, expertise-sharing, and human connection as core pillars, even in an increasingly digital world.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n
\"Entrance<\/figure>\n\n\n\n

Attending SME Strategies 2025 was much more than just participating in a trade show. It was an experience that enriched our ideas, deepened our professional relationships, and inspired us to continually optimize how we serve our clients. We leave the event energized, with new knowledge, valuable connections, and the satisfaction of having shared this journey with so many passionate professionals. These lessons will directly influence our strategies as we continue delivering concrete results for our partners.<\/p>","protected":false},"excerpt":{"rendered":"

On November 11 and 12, our team had the pleasure of attending the Strat\u00e9gies PME 2025 event as guests. These two days proved to be particularly rich in discovery, exchange and inspiration. They enabled us to share precious moments with professionals from a wide range of sectors, and to strengthen our...<\/p>","protected":false},"author":9,"featured_media":8515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Strat\u00e9gies PME 2025 : Notre exp\u00e9rience et nos apprentissages","_seopress_titles_desc":"Retour sur notre exp\u00e9rience au salon Strat\u00e9gies PME 2025. D\u00e9couvrez nos apprentissages, les rencontres et l'impact sur nos strat\u00e9gies.","_seopress_robots_index":"","content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue"],"taxonomy_info":{"category":[{"value":1,"label":"Blogue"}]},"featured_image_src_large":["https:\/\/www.tonusmarketing.ca\/wp-content\/uploads\/2025\/11\/cover-strategies-pme-2025-1024x282.webp",1024,282,true],"author_info":{"display_name":"Najwa Chokraoui","author_link":"https:\/\/www.tonusmarketing.ca\/en\/author\/najwa\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Blogue","slug":"blogue","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":41,"filter":"raw","cat_ID":1,"category_count":41,"category_description":"","cat_name":"Blogue","category_nicename":"blogue","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/posts\/8492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/comments?post=8492"}],"version-history":[{"count":7,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/posts\/8492\/revisions"}],"predecessor-version":[{"id":8523,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/posts\/8492\/revisions\/8523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/media\/8515"}],"wp:attachment":[{"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/media?parent=8492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/categories?post=8492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tonusmarketing.ca\/en\/wp-json\/wp\/v2\/tags?post=8492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}