{"id":3064,"date":"2025-02-17T14:54:57","date_gmt":"2025-02-17T19:54:57","guid":{"rendered":"https:\/\/www.tonusmarketing.ca\/?p=3064"},"modified":"2026-05-05T16:02:57","modified_gmt":"2026-05-05T20:02:57","slug":"what-to-do-with-your-web-marketing-during-low-raffic-periods","status":"publish","type":"post","link":"https:\/\/www.tonusmarketing.ca\/en\/marketing-web\/que-faire-avec-votre-marketing-web-lors-de-vos-periodes-saisonnieres-de-moindre-achalandage\/","title":{"rendered":"What to Do with Your Web Marketing During Slow Seasonal Periods?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les p\u00e9riodes de moindre achalandage, qu&rsquo;elles soient saisonni\u00e8res ou ponctuelles, repr\u00e9sentent un d\u00e9fi pour de nombreuses entreprises, surtout celles qui d\u00e9pendent fortement du trafic web pour g\u00e9n\u00e9rer des ventes. Cependant, au lieu de voir ces p\u00e9riodes comme une \u00ab\u00a0pause\u00a0\u00bb, elles offrent une opportunit\u00e9 en or pour r\u00e9ajuster votre strat\u00e9gie de marketing digital. Voici quelques id\u00e9es pour maximiser vos efforts et pr\u00e9parer l&rsquo;avenir, m\u00eame lorsque le trafic est plus faible.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3064_36a065-b5, .wp-block-kadence-advancedheading.kt-adv-heading3064_36a065-b5[data-kb-block=\"kb-adv-heading3064_36a065-b5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3064_36a065-b5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3064_36a065-b5[data-kb-block=\"kb-adv-heading3064_36a065-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3064_36a065-b5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3064_36a065-b5[data-kb-block=\"kb-adv-heading3064_36a065-b5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading3064_36a065-b5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3064_36a065-b5\"><strong>Concentrez-vous sur le SEO et l\u2019optimisation de votre site<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque le trafic est moins important, c&rsquo;est le moment id\u00e9al pour peaufiner votre strat\u00e9gie de <a href=\"https:\/\/www.tonusmarketing.ca\/marketing-web\/quelle-est-la-difference-entre-le-referencement-local-et-le-referencement-naturel\/\"><strong>r\u00e9f\u00e9rencement naturel (SEO)<\/strong>.<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mise \u00e0 jour du contenu<\/strong> : R\u00e9visez et actualisez les pages de votre site, en int\u00e9grant de nouvelles informations, en am\u00e9liorant la lisibilit\u00e9 et en optimisant les mots-cl\u00e9s pour mieux se positionner sur Google.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3064_1a2d13-03, .wp-block-kadence-advancedheading.kt-adv-heading3064_1a2d13-03[data-kb-block=\"kb-adv-heading3064_1a2d13-03\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3064_1a2d13-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3064_1a2d13-03[data-kb-block=\"kb-adv-heading3064_1a2d13-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3064_1a2d13-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3064_1a2d13-03[data-kb-block=\"kb-adv-heading3064_1a2d13-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading3064_1a2d13-03 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3064_1a2d13-03\"><strong>Renforcez votre pr\u00e9sence sur les r\u00e9seaux sociaux<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Profitez de la moindre pression pour vous concentrer sur le <strong>renforcement de votre pr\u00e9sence sociale<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Planification de contenu<\/strong> : Prenez le temps de planifier et de cr\u00e9er des contenus engageants pour vos r\u00e9seaux sociaux. Vous pouvez cr\u00e9er des s\u00e9ries de posts, des vid\u00e9os tutoriels, des \u00e9tudes de cas ou m\u00eame des publications \u00ab\u00a0behind the scenes\u00a0\u00bb pour renforcer le lien avec votre audience.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3064_552ddf-8c, .wp-block-kadence-advancedheading.kt-adv-heading3064_552ddf-8c[data-kb-block=\"kb-adv-heading3064_552ddf-8c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3064_552ddf-8c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3064_552ddf-8c[data-kb-block=\"kb-adv-heading3064_552ddf-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3064_552ddf-8c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3064_552ddf-8c[data-kb-block=\"kb-adv-heading3064_552ddf-8c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading3064_552ddf-8c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3064_552ddf-8c\"><strong>Pr\u00e9parez des promotions ou des offres sp\u00e9ciales pour la haute saison<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre entreprise conna\u00eet des pics d\u2019activit\u00e9 lors de certaines saisons, profitez de la p\u00e9riode de moindre achalandage pour <strong>planifier vos promotions<\/strong> et pr\u00e9parer vos campagnes marketing pour les moments o\u00f9 la demande sera plus \u00e9lev\u00e9e.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offres de pr\u00e9-lancement<\/strong> : Pr\u00e9parez des promotions, des remises ou des campagnes sp\u00e9ciales pour le lancement de produits en haute saison. Par exemple, une offre anticip\u00e9e pour vos clients fid\u00e8les ou une <strong>r\u00e9duction sp\u00e9ciale<\/strong> pour stimuler les pr\u00e9-commandes<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3064_a47ff9-61, .wp-block-kadence-advancedheading.kt-adv-heading3064_a47ff9-61[data-kb-block=\"kb-adv-heading3064_a47ff9-61\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3064_a47ff9-61 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3064_a47ff9-61[data-kb-block=\"kb-adv-heading3064_a47ff9-61\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3064_a47ff9-61 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3064_a47ff9-61[data-kb-block=\"kb-adv-heading3064_a47ff9-61\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading3064_a47ff9-61 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3064_a47ff9-61\"><strong>Conclusion :<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les p\u00e9riodes de moindre achalandage ne doivent pas \u00eatre vues comme une p\u00e9riode d\u2019inactivit\u00e9, mais comme une opportunit\u00e9 de renforcer vos bases et de pr\u00e9parer l\u2019avenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si vos clients n&rsquo;ach\u00e8tent pas imm\u00e9diatement, sachez qu&rsquo;ils sont constamment en train de \u00ab\u00a0magasiner\u00a0\u00bb et de se renseigner sur vos produits ou services. Restez visible et continuez \u00e0 nourrir leur int\u00e9r\u00eat afin de les convertir d\u00e8s qu&rsquo;ils seront pr\u00eats \u00e0 acheter. Profitez de ces moments plus calmes pour poser les fondations de votre succ\u00e8s futur !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez besoin d\u2019aide pour \u00e9laborer une strat\u00e9gie de marketing web efficace pour votre entreprise, n\u2019h\u00e9sitez pas \u00e0 contacter les experts de Tonus Marketing pour obtenir une\u00a0<a href=\"https:\/\/www.tonusmarketing.ca\/demarrer\/\">soumission gratuite!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Low-traffic periods, whether seasonal or occasional, present a challenge for many businesses, especially those that rely heavily on web traffic to generate sales. However, instead of viewing them as a mere \"pause,\" they offer a golden opportunity to adjust your digital marketing strategy. Here are a few ideas\u2026<\/p>","protected":false},"author":7,"featured_media":7710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Votre marketing web pendant vos p\u00e9riodes saisonni\u00e8res.","_seopress_titles_desc":"Les p\u00e9riodes creuses sont une opportunit\u00e9 pour ajuster votre strat\u00e9gie de marketing digital et pr\u00e9parer l'avenir malgr\u00e9 un trafic 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